BY RICHARD MARINUCCI
Recently, a video of a couple of famous recording artists having a little fight in an elevator received tremendous media coverage. Although it can be debated that there was way too much time spent on this, it obviously gave the media something to report that caught enough attention of the public to help ratings. I don't think anyone paying attention to the news could avoid hearing about this incident. A picture says a thousand words, and videos may say more. Though I doubt this little event has much impact on the individuals involved, it does offer a reminder that no matter where you are in public, there is the potential to be captured on video.
Videos of firefighters and fire departments in action are everywhere from the newsrooms to the Internet to training programs. There is the potential for tremendous value from videos to improve operations of fire departments, yet it seems that most of the coverage tends to be negative and does not always paint the fire service in the best light. This is not to say that this is always the case, as everyone can cite many instances where firefighters and fire departments have been portrayed doing great work. Unfortunately in too many instances, it is the negative situations that end up going viral or getting the most news coverage.
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