您如何营销我的消防服务？

经过Jerry Wells

在结束了又一个美好的一周之后FDIC，我发现自己坐在美国航空公司的座位上回家。这是我第四年参加会议，由众多消防领袖指导的课程。我在上课和下课后与这么多出色的消防员一起度过了几个小时。可以这么说，我的“电池充电”，并期待回到家中工作。但是我有很多想法。当我坐在那里，通过合作旅行者的平凡活动，我忍不住注意到飞行人员，特别是空姐，如何承担前职责。他们穿着通常的专业制服。他们从事认真的业务，就像消防部门一样，对我们的安全负责。我很放心，他们没有在过去两年中在会议上看到的一些职业广告。What are we thinking?谢天谢地，我的飞行者没有戴着帽子上的贴纸，这些贴纸大，陈词说：“我看起来像我给s＃*％！！！是的，就在这个年轻的消防员头盔的后面。我是否提到头盔也是红色的？这在哪里适合“营销我们的使命？”的概念？我可以想象自己是德克萨斯州刘易斯维尔的一个营负责人，在被大火摧毁之后，一个家庭回到了家中，只是看到这只消防员将碎屑铲出了窗户，上面戴着窗户，并在他的头盔后面上面陈述了这一说法。好吧，实际上我无法想象自己这样做，因为那会not be tolerated在我的部门。

我今年漫步在展览中，注意到一件衬衫for sale that said,“Off Duty Save Yourself.透明谢天谢地加利福尼亚州尤巴市的埃里克·汉金斯上尉, didn’t have this shirt. He was the recipient of the 2010Ray Downey Courage and Valor Awardfor rescuing two children from their burning bedroom. He noticed smoke coming from a home as he was driving to the firehouse early one morning and stopped to warn any possible occupants of the danger. He did that morning what most firefighter’s dream of doing in a whole career.He saved two lives, and he wasoff duty。

电影《背景》中出现的消防部门的唯一好处是唐纳德·索斯特兰（Donald Southerland）的角色。“关于消防员的有趣的事情是，白天或白天，他们总是消防员。”我知道，当有人需要帮助时，我永远不会“下班”，也不会以这样的广告推销我们的职业。

可悲的是，我只有开始。我在那周上班上坐在我面前的那个家伙身上看到的衬衫怎么样？我盯着它四个小时。这张照片是一个两层楼的消防站，有两个舱门打开，仪器停在围裙上。在楼上的窗户上，您看到了一个身材良好的女人的剪影，只有一个火头盔。在另一个窗口中，两名消防员的轮廓看着她，好像她在“娱乐”他们一样。还有标题…..？“What Happens at the Firehouse Stays at the Firehouse.”

In a profession where public image iseverything,这种广告对我们的声誉有多么有害？我们被描述为年复一年最受信任的职业。人们递给我们他们的婴儿, and we drive away with them. They leave their valuables lying out on the kitchen table and allow us in their homes without fear of losing their property. We are responsible to continually market our core values: integrity, pride, excellence, honor, character, etc. You have seen them. These words are all over your firehouses, apparatus, uniforms, and challenge coins.

I have had the pleasure to speak at several recruit school graduations。我总是谈论我们在wearing the uniform. This includes fire department T-shirts and caps, on duty or off duty. Basically, anything worn that represents a connection with the fire service should be worn with a certain amount of honor and humility. Firefighters are known for having every firefighter sticker known to mankind plastered all over our cars.这也带来了责任。这不是道路狂暴和手势的时候。我们应该不惜一切代表并保护我们职业的形象，尤其是在公共形象在资金和预算方面如此多的意义时。

我今年获得了在FDIC教授课堂课程的荣誉。星期四早上，在整个会议结束后，我介绍了成功的大学橄榄球队的哲学与职业道德与凝聚力的消防公司之间的相似之处。当记者问, “What makes this team special? a player stated that they all “believed in something larger than themselves.” You need to look beyond your local department, whether it is the Fire Department of New York or the smallest volunteer company in the county, and realize that you are a small piece in a very large and complex machine. Your actions can impact the reputation of the entire fire service. Study our fire service history; read about some of the great leaders who have paved the way for us to be where we are today in this business. Spend some time with Glenn Corbett, or at least read his articles in188金宝搏是正规吗magazine. Let him enlighten you on the proud history of this great organization. Think larger than yourself or even your department.

How are the newspaper headlines and “top stories” on your local news programs? Isn’t it interesting how a particular news story is only real news because it involved a firefighter？This same headline wouldn’t even make the news if a firefighter wasn’t the main character in the story. The fire service is supposed to have a certain code of conduct. It is because of our “perceived” reputation in the community. Like it or not, this is reality. We have had, in our area, two recent incidents in which a firefighter was indeed the bad guy. Without going into specifics, each incident involved missing money. Each made the top news story because these public servants violated not only the public trust but also their own fire department’s trust.

大多数人会在生活中的某个时刻领导某人。小心你leadershipstyle. Many leaders often lead without ever saying a word. Be careful what you wear, be careful what you do, and be careful what you say。I ask you again: How are YOU marketing MY fire service?