THE NUMBERS GAME
CAPITOL CONNECTION
The fire service’s secret political weapon is the great story firefighters have to tell: the story of infants saved and lost, billions of dollars in destruction, incredible bravery, burn victims, sirens, and firefighters rushing valiantly to the rescue. It is the story that inspired the movie Backdraft. And — to the frustration of those who espouse fire prevention — it is a story that glorifies suppression. It nevertheless is true and real, and the public never tires of hearing it. When used effectively, “the story” is a wonderfully effective political weapon. The problem is that the fire service doesn ’t know how to use it.
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