Washington, D.C. -Lowe’s, Kidde, American Red Cross, Home Safety Council and Nick Jr. Family Magazine have teamed up with a call to action for all Americans to pledge to improve home safety. This new public service campaign, called Pledge to Prepare, will help educate families about specific actions they can take to be ready for fires and other home emergencies. In 2004, campaign efforts will focus on communicating the importance of fire safety.
4月1日开始,所有年龄段的人都可以Pledge to Prepare by visiting any of Lowe’s 950 stores across the country or by going online to www.pledgetoprepare.com. By signing the pledge, people agree to have a family dialogue about safety and take several steps to make their homes safer, including:
- Make a home fire escape plan and practice it several times a year;
- Install smoke alarms and test batteries monthly
- Build a disaster supplies kit that includes first aid items, food, water, flashlights, batteries, medications and personal items;
- Learn about preventing injuries and attend safety clinics or first aid classes
- Share home safety knowledge with others
Lowe’s stores andpledgetoprepare.comwill offer both adult and children’s versions of the pledge.
Fire safety experts say that a working smoke alarm cuts the chances of dying from a home fire nearly in half. Yet, only 20 percent of Americans maintain their smoke alarms properly.
“Fires affect everyone-young and old, rich and poor. Advanced planning, preparation and practice are the only means to ensuring a safer outcome,” said Meri-K Appy, president of Home Safety Council. “Through Pledge to Prepare we hope to encourage everyone to take action to protect their families and homes from a fire tragedy.”
尼克Jr。家庭杂志也将communicating this important safety message to children and their parents in the coming months.
In addition to the public service campaign, Lowe’s is continuing its financial support of American Red Cross with a month-long national, customer in-store and online store fundraising program. During the month of April, customers can make a gift to their local American Red Cross chapter at the Lowe’s store’s cash register or online atpledgetoprepare.com. Funds raised through this effort will support the lifesaving programs and services of the American Red Cross in communities across the country. Lowe’s and Kidde-a global manufacturer of fire safety products-will match up to $100,000 of the customer donations for the American National Red Cross.
For more information, to take the pledge or to make a donation, visitpledgetoprepare.com.
