By Tom Kiurski
您是否发现您的部门因预算紧缩而落后于公共消防安全教育和公共关系工作？如果是这样，你并不是孤独的。许多部门正在寻找一些方法，以在有限的预算范围内提升自己和服务。随着EMS周的临近（5月16日至22日），如果您提前计划，您可以在零预算上获得一些急需的宣传。
如果您像该国的许多部门一样，您在向社区提供EMS方面发挥了一定作用。您可能已经从急救的响应到被认证为基本EMT。现在，您现在有一辆或多辆车，致力于向您的社区提供ALS服务。您的许多成员现在可能已在全国注册。毫无疑问，EMS已成为我们工作的一部分。让我们跳上现有的活动，以帮助您提供有关您所服务人员的有关工作方面的信息。
National EMS Week is a great time to get some positive public relations for your efforts. Consider teaming up with your local cable companies, broadcast arts interns, or college cable stations to make some EMS Week public service announcements (PSAs). These can be brief reminders about your dedication to life safety or can give viewers a visual “tour” of one of your EMS vehicles. You can interview several members who will discuss EMS–possibly one who recently finished schooling and another, more experienced medic to add a few real-life experiences to the broadcast.
An article in your local newspaper may be a great way to introduce your role in EMS to your community. Discuss this with the editor in advance to find out length, format, and submission requirements. The newspaper may do the writing, while you provide the information and people to interview. The paper may use your article and run it as a “guest editorial.” Don’t ignore college newspapers. They often have student staff writers who are just waiting for your call to start the story.
Consider staging a mock car crash at a school, with plenty of publicity. These events are typically huge draws in the community. How about a teddy bear clinic, to care for those stuffed animals that kids love? Car seat checks are also very appropriate during EMS Week, as well as bike checkups and CPR classes. This would also be a great time to let your community know about your Public Access Defibrillation Program.
One great resource to find out more about publicizing your EMS efforts is the American College of Emergency Physicians (ACEP), sponsors of EMS Week. The EMS Week Planning Kit in available free from the ACEP Web site www.acep.org. You will also find downloads and information sheets.
现在计划利用这一机会，将您提供的一些服务告知您的公民。他们会很高兴您做到了！
Tom Kiurski is a lieutenant, a paramedic, and the director of fire safety education for Livonia (MI) Fire & Rescue. His book,Creating a Fire-Safe Community: A Guide for Fire Safety Educators(Fire Engineering, 1999), is a guide for bringing the safety message to all segments of the community efficiently and economically.
