CMC Rescue, the California-based company that’s dedicated to helping save lives and keeping people safe, recently marked its 40th anniversary year with the introduction of a refreshed name, a new website, and plans to introduce a series of groundbreaking产品对于两个rescueand rope access markets throughout 2018.
据首席执行官Rich Phillips称，CMC Rescue将继续以CMC的身份前进，CMC是一家植根于救援公司的公司，现在配备了品牌标识，可以准确地反映其业务的扩大范围，并承诺为所有服务专业人员提供所有工作人员的承诺创新的生活安全装备和培训。
“ CMC成立为一家救援公司，其任务是为那些高度工作的人提供创新的生命安全装备，并且training菲利普斯说：“要安全和自信地完成工作。”“多年来，我们一直致力于在救援市场中进行创新。但是，随着高度工作市场的发展，包括其他非救援学科，对我们的产品的需求使我们进入了许多新的和不断增长的垂直市场。”
Continued Phillips, “On CMC’s 40Thanniversary year, we’re now updating our brand identity to best reflect who we are today and who we’ll continue to be tomorrow–a purpose-driven company that’s rooted in rescue yet forever committed to innovating within the field of life safety.”
CMC由Search＆Rescue团队成员Jim Frank于1978年创立，他确定了对更专业，专业的紧急救援设备的市场需求。在90年代中期，经过将近二十年的救援市场创新，CMC看到了将其救援经验和专业知识应用于新兴的工作行业 - 绳索通道的机会。1995年，CMC共同创立了专业绳索访问技术师协会Sprat，该协会已发展成为该行业最重要的绳索访问培训和认证协会。今天，在成立40年后，CMC是救援和绳索通道市场中最受信任，可靠和创新的名称之一。
“In the early years of our company, each one of our employees doubled as a volunteer Santa Barbara County Search and Rescue (SAR) team member; we are literally a company founded by rescue professionals,” continued Phillips. “Even today, a number of our employees volunteer with local SAR teams and firehouses. Rescue is firmly rooted in our company DNA, regardless of whether it’s in our name. We’re a rescue company, but over the years we’ve become more than a rescue company – and now our brand reflects that.”
According to Director of Marketing Vickie Achee, while this rebranding is an important moment in CMC’s history, it’s the values, culture and commitments that stand behind the name that define the company. “More than any name, CMC is the sum-total of the many factors that have contributed to the company’s 40 years of success,” said Achee. “CMC is its commitment to its employee-ownership, its Made in America foundation, and its sustaining commitment to prioritizing product quality above all else. These are the driving forces behind our success and our subsequent desire to evolve our brand to encapsulate it.”
为了与引入更新的品牌的引入，CMC正在启动其下一代网站和客户门户网站，以重新定义其服务行业的客户体验。同时，该公司还对内部制造过程进行了改进，以适应不断增长的需求，同时减少浪费。最重要的是，该公司计划在2018年推出许多新产品，其中之一有望在救援和绳索访问行业中改变游戏规则。
“While all of our products incorporate innovative design and engineering, the highest quality manufacturing standards, and rigorously thorough testing, we don’t describe all as ‘game-changers’,” concluded Phillips. “We reserve this term for those products that stand to exponentially improve the safety and performance of our end-users and establish a new industry standard in terms of how they are used. Our last ‘game-changing’ product, the CMC Multi-Purpose Device (MPD), launched seven years ago and it continues to change the way professionals do their jobs; our next will launch in the coming months. It’s exciting that the first new products introduced under our updated brand will similarly impact both the rescue and our other work-at-height markets.”
有关更多信息，请访问www.cmcpro.com。
